What's the difference between 'Half-Cut' and 'Full Cut'?

Struggling to choose the right cut-type for your adverts? This guide explains the difference between Half-Cut and Full-Cut.

Chris Percival
Written by Chris PercivalLast update 1 month ago

MotorCut offers two cut-types depending on how you want the processed image to look.

Half-Cut:

This option focuses on removing and replacing the background of the car photo. It ensures the car is showcased against a more attractive and professional backdrop, enhancing the visual appeal of the image.

  • Flooring and shadows original

  • Backdrop ONLY replaced.


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Full-Cut:

In addition to replacing the background, Full-Cut also addresses the surfaces on which the car is placed. It replaces unattractive surfaces to provide a completely polished look, making the car stand out even more effectively in the advertisement.

  • Flooring and shadows replaced with artificial floor and shadows.

  • Car position central on all shots.


For any further assistance, please do get in contact with the team.

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