How to improve your car photograpgy
Are you looking to improve your framing and consistency? This guide will help you to improve your photography and in turn your results.
We have made a short video dedicated to how to improve your photography and hence return more professional, more consistent results.
Alternatively, please refer to our guides here:
Key Points:
#1 Use Zoom
Utilising zoom has been proven to provide a more car-focused frame by reducing the 'dead space' around the car. We recommend using a zoom of 1.5 - 2X.
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#2 Shoot in the same direction
Especially for Half-Cut users, capturing the car from the same direction (in other words, moving the car, not yourself) ensures a more consistent natural floor and helps avoid any unwanted obstacles.
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#3 Ensure to keep car centre-frame and level
Nobody wants to see a car skewed to the side in an image, nor do they want to see the camera tilted 45 degrees. Ensure that the car is framed in the middle of the image as the main subject.
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#4 Photo waist-chest height
Avoid taking photos from too high, as this significantly changes the ratio between the floor and backdrop. Car photos should be taken from a more realistic perspective, between waist and chest height.
#5 Take your time
Practice makes perfect. Your online adverts serve as your shop window for potential customers, so take your time to ensure your images leave a lasting impression on potential car buyers.
If you have any further requirements, please do get in touch with the team.
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